Ad tracking is the act of measuring the performance as well as the
effectiveness of ads that have been released in the media. It is concerned
with measuring a number of things including; the attitude that people
have towards a product, the awareness levels of a product among its
target clients and also a product’s level of usage.
Ad tracking is a continuous process that needs to be done regularly
for as long as a product is still in the market. It can be done in
various intervals; weekly, monthly, quarterly, annually or at any
other time that the advertiser wants.
Ad tracking produces results that are of interest to the advertiser.
It has a number of benefits including; enabling an advertiser to know
whether the advertising medium they are using is effective or not.
Ad tracking also provides a means for measuring the quality of an
advertisement to meet its intended purpose in the market. It also
enables an advertiser to establish the return on investment of the
advertisements that they are engaged in.
Ad tracking today can be done continuously or at various intervals.
In most cases it is done before an ad gets to the market and the
second time when an ad has been in the market for a while.
On the internet, there are various methods of adverting such as PPC,
pop-under and banner ads among many others. These methods
of advertising are quite easy to track because most providers of
the ads provide an advertiser with various tools that will enable them
to know how well or bad their products are performing in the market.
Ad tracking tools also enables advertisers to know which advertising
channels from among the many that an advertiser is using offers the
best performance. It is therefore recommended that an advertiser
carries out frequent evaluations using various ad tracking tools to know
the efficiency of their ads.