How To Get Your Subscribers Begging For More

Just as an experiment, a friend of
mine subscribed to ten different opt-in
e-mail marketing lists to see which ones
were the most effective. Many websites and online
businesses have resorted to sending
promotional materials to people who have
subscribed to them in an effort to boost
their sales or traffic. Opt-in email
marketing sends newsletters, catalogs
updates and many more promotional materials
to website visitors who have agreed to
be updated whether monthly, weekly or
semiannually.

Through e-mail, an internet user that is on
the list will receive their updates through email.
If a promotional material piques their interest
they will go to the site to learn more or to purchase
outright. For the website operators or owners,
this is a chance to remind their list of their
existence and parlor their wares. With the numerous
sites on the internet that offers the same products
or services in one way or the other, the competition
can get pretty tight and it is easy to be forgotten.

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Back to my experimenting friend, he tried to find
out which opt-in marketing strategies grabbed a
person into begging for more. Some would send in
very simple fashion, some would very outlandish
while there are some that would just lie in between.
The differences could easily be noticed and some
have gotten the idea of an effective opt-in marketing
strategy. He dubbed them effective because he felt
like he just couldn’t wait to go their site and
learn more, the more persuasive ones even got him
halfway to reaching for his wallet and to his credit
card before he realized this was only for an
experiment.

Many companies and site present their promotional
materials in a wide variety of concepts. Each has
their own distinctive style and designs, but more
than the outline and the presentation, the content
and the articles are what keeps the attention of
your potential customer locked on to your opt-in
marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list
subscribers and forums, I have learned of what
is essential in opt-in marketing and what makes
the subscribers begging for more instead of
lining up to unsubscribe.

Keep your promotional materials light, creative
and original. Many people are stressed out as it is.
Getting a stuffy business proposal rather than a light
hearted e-mail may just agitate them more. A warm
friendly smile or banter is always more welcome than
a serious business meeting or proposal. While you do
want your customers to take you and your products and
services seriously, you also want to show them that
you know how to have fun.

Splash some color in your emails as well as provide
some photos and articles that can be related to you
but show good news or good light hearted images as well.
Provide a newsletter or promotional materials that will
keep them in a light mood. Make your materials eye
catching and grabbing that they wont be able to take
their eyes of them. Pique their interests.

Have good content and article, even if it means
investing in an experienced and professional copy
writer to write them for you. An effective copy
writer should be able to build trust between you
and your customers. They should be able to establish
your credibility in what they write. It must be
informative but not too stuffy. Let go of the
professional jargons and talk to your recipients.

A good article and content should be able to outline
the benefits of your product and services and why
they need what you are offering. But do not look
to be overeager and too persuasive. It should be
able to entertain as well as lead them to buying
from you.

Your promotional materials should be clear. Don’t
leave people guessing. You should lead them to you
and not vice versa. Explain to them what they need
to do in a manner that won’t be confusing. Try to
anticipate also what your target client needs.
Do your research and information gathering,
many sites will be able to help you with that.

Provide clear and crisp images of what you are
offering. If the people know what you have for
them, they are more likely to beg for more.
For example, if you are selling a car,
provide them photos but only enough to
encourage them to go to your site for more.